The Storage Effect

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Apple’s new iDatacenter

appleAmazing how all those 8 gigabyte iPods add up.  Apple is building a $1 billion shiny new data center in North Carolina.

If a (mostly) music download business is driving the need for a $1 billion (mostly) storage infrastructure, what will the data center landscape look like when HD video is fully integrated into our lives?

Granted, Apple’s music business is the “been there, done that” piece.  Staking a claim on consumer’s digital footprint is what the data center arms race between Microsoft, Google, and now Apple is all about.

Looks like we’re going to need a few more disk drives…

Who is your brand of choice for your digital life?  Who do you think will be the Nike of data?

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