Disney and ASUS are introducing a Disney-branded netbook for the 6-12 year old demographic. It makes perfect sense:
- Netbooks are (or can be) priced as a generous but affordable kid-cessory.
- There’s plenty of room for all those Pixar movies on the 160GB drive inside – but not on the optional 16 GB SSD version.
This is part of the business-oriented flip-side to the One Laptop Per Child project.
Unlike the benevolent non-profit OLPC project targeting developing countries, this one’s pretty much about making money. In affluent markets, the computing trend is moving from a household PC to truly personal computers – one for every member of the family. Disney and ASUS are taking the next logical step: get the kids started earlier with their own PCs.
Move over Apple, here comes Disney!
Add to that the convergence of TV and PCs for watching video and you get an intriguing new player in content delivery. It will be interesting to see how Disney’s supreme marketing machine leverages this new delivery system for their considerable content library.
What do you think Disney will do with this opportunity? Comments appreciated.
Photo source: gizmodo.com
