Much like last year, this year’s CES is rampant with “cloud” friendly product announcements. Some companies are blatant with their use of “cloud” as a feature to describe their new wares. Some are a bit more discreet opting not to use the word, opting instead to message how their new product benefits the consumer.
This raises a good question…is cloud a feature or a benefit when it comes to consumer electronics? Better yet, do consumers really care what is cloud-connected and what isn’t?
I would argue most consumer don’t. Cloud is a means to an end and that makes it a feature. What does it really do for me as a consumer? There are a ton of cloud-connected products. Products that stream content from the cloud. Products that store content in the cloud. Even products that enable you to create your own personal cloud. All great stuff, but all reliant upon cloud as a feature. Again, what’s the benefit?
Seagate’s theme for CES this year is “Creating space for the human experience” and I have to say that could not be more applicable, because it defines a key benefit of the cloud. What is the one thing consumers never have enough of, or can never get enough of?
So, when some technology company touts their solution as cloud-connected, or cloud-enabled, or cloud enabled, the real benefit to the consumer is space. Cloud creates extra space, cloud creates enjoyable space, and cloud creates easy space for consumers to store, protect, stream, and share whatever they want, whenever they want, however they want, with whomever they want.
And that my friends, is a better human experience.