“Easy” is a potent value proposition for Digital Home solutions
Just heard Scott Hardy, EVP of the Product Group at Polaroid, speak at a BrandMatters event in Minneapolis.
Turns out Polaroid is not quite dead yet. In fact, they’re feeling much better now, thank you.
Get this: Five years after entering the LCD TV market, Polaroid is #4 in market share – ahead of Sony, Philips, Toshiba, Panasonic. If you’ve missed their rebirth as a mid-tier consumer electronics brand, you better pay attention. They’re going after the Digital Home market in a big way.
Takeaways from Scott:
- By 2009, the average consumer will have over 5 terabytes of personal and commercial content in their home.
- That content is out of control, in a disconnected household.
- Polaroid is harvesting their legacy instant film business and investing in Digital Imaging and Digital Lifestyle businesses to go after this segment.
- They are targeting the Home Server space with Freescape, to provide a simpler solution than Microsoft Home Server and PC-based central home storage. These are plug-and-play retail solutions that are very compelling. Don’t see it on the web – could be a yet-to-be launched product line.
- Unique product available now: Photokeeper an external hard drive that plugs into your computer and automatically sucks all the photos out to back up every photo on your PC.
Interesting storage solutions coming from a different direction and perspective than PC and storage players.
I still think a data-centric view like Seagate has is a better solution than a view-centric one like Polaroid’s, but in the retail space it could strike a nerve.