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It Ain’t Easy Being Green … but we try

With the resurrection of The Muppets, allow me to pay homage in saying, it ain’t easy being green. That would be the case each year that Newsweek magazine puts out its Green Rankings, and this year Seagate climbed 102 positions from 170th in 2010 to 68th in 2011. Newsweek’s top rankings went to Seagate customers and [...]

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USB 3.0 to get 20x more “powerful”

Finally, I will be able to ditch the bulky proprietary power supplies that come with my notebooks. According to a press release by the USB 3.0 Promoter Group, a new and improved USB 3.0 will  ”enable higher voltage and current in order to deliver power up to 100W”. What does this mean? You can power: Notebooks [...]

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Barracuda LP gets a new last name

What did the LP in Barracuda LP stand for anyway? Low Power? Low Price? Low Performance? I guess it depends on who you ask.  As of today, Seagate is parting ways with the “LP” nomenclature and going with the industry standard “Green” naming convention.  I asked fellow blogger and Product Marketing Manager for Seagate’s Barracuda family- David [...]

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Newsweek’s Green Rankings 2010 vs 2009

Newsweek released their 2010 Green Rankings.  Seagate again was cited as the “greenest” of the hard drive companies listed in the Technology sector.  Compared to the 2009 Rankings, Seagate stayed relatively the same only moving 6 spots.  So, who were the big movers this year. CA Technologies moved up 26 spots from #43 in 2009 [...]

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How ’bout a hard drive that produces energy?

Last month, Fast Company had an article on “Supertiny Power Plants -How Everyday Behaviors Can Produce Clean Energy“. The intro to the article made me think… “All Vibrations are good vibrations in the world of energy harvesting. Whether it’s a road under heavy traffic or commuters pounding the sidewalk pavement, micromovements on any surface can [...]

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What it means to be green – from those making it happen

I wrote last month about how being green in the storage industry goes far beyond just lowering the power consumption.  Here’s a video that lets you hear it straight from the people at Seagate living and breathing our green efforts.  Sometimes the biggest impact comes from stopping, thinking, and doing things a totally new way.

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There’s more to being intelligent than putting it in your name

When I’m in the cereal isle at the grocery store, I’m OK with letting marketing have its way with me.  Sell me something “New!”, even if it’s really just a repackaging of the same old stuff. But when I buy technology, I’m less tolerant of the “shiny new penny” approach.  I want to know what [...]

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What it means to be green in the storage industry

Seagate was recognized as the greenest storage device manufacturer by Newsweek in their 2009 Green Rankings of Fortune 500 companies.  Seagate was ranked 182 positions higher than its nearest competitor on the list. Just as significantly, Seagate is a strategic supplier to the #1, #2 and #4 ranked technology companies – HP, Dell and IBM. [...]

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Seagate cited as a leader in green manufacturing

Seagate has been recognized by two non-profit environmental organizations as a leader in green electronics manufacturing. Seagate was cited by ChemSec and Clean Production Action as one of seven firms that have negated the need for most if not all brominated and chlorinated chemicals.  The other firms profiled: Apple, Sony/Ericsson, DSM Engineering Plastics, Nan Ya, Indium [...]

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It’s not easy being green

Maximum PC: “Barracudas eat Caviar for breakfast” Seagate’s Barracuda LP drive bested Western Digital’s Caviar Green drive in both power and performance in the new issue of Maximum PC magazine. The results of the head-to-head tests of the two 2 TB low-power drives: Barracuda LP used less power than WD’s Green drive Barracuda LP performed [...]

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