Technology

The death of the hard drive has been greatly exaggerated

twain3SSD is all the rage in the storage industry.  Very exciting technology for sure and just now going Prime Time in the enterprise. But the rise of SSDs does not correlate with a fall for hard drives.  

In fact, it looks like hard drives have quite a bit of life left in them. 

A new study by Dr. Mark Kryder and Chang Soo Kim at Carnegie Mellon on the state of storage technology in 2020 yields some surprising findings:

  • A 2.5″ disk drive will likely store 14 TB for about $40
  • Hard drives look to remain considerably less expensive than any competing technology
  • Flash memory will be the next best technology, but will be battling technology limits at about that time
  • Two other technologies to watch: phase change random access memory (PCRAM) and spin transfer torque random access memory (STTRAM)

The question to ask is not “Which technologies will replace hard drives?”, but “Which technologies will complement hard drives?”

What are your thoughts?  Agree or disagree?

New videos from Seagate: The Two-Minute Drill

 

We’ve had a lot of requests for more real-world insight on how to pick a drive.  There are so many choices today – how does one know which drive to use for which application?

We’ve responded with a new video series called The Two-Minute Drill. These videos each feature a Seagate product expert and focus on how to select a disk drive for a particular topic – all in less than two minutes. For example, here’s Joni Clark explaining what a 7200 rpm drive does for a notebook PC.

You can see the library of videos by viewing any one on the product pages of seagate.com – for example, this video of Ian Williams explaining SAS on the Savvio page.

Take look, and let us know what you think. 

What storage topic would you like us to cover next?

The painful path to SSD adoption in netbooks

netbookBirth is painful. 

This universal truth is proving to be true for the nascent SSD netbook market.

Flash manufacturers have been struggling with losses due to depressed prices for a while now.

Prices are up!  Good news, right?  Not really, as Ars Technica reports. Netbooks are incredibly price sensitive.  At the same time, disk drives remain a popular storage option as netbooks experience feature creep.

Someday this may be a market that brings lots of joy and profits to those involved.  But it will take some strenuous effort and time up front to come to fruition.

Photo source: newverhost.com

Enter the zettabyte

Image source: Cisco

Image source: Cisco

Some say we’re now in the Terabyte Era, due to the size of today’s largest disk drives - two terabytes. 

Others say we’re in the Petabyte Era (1,000x larger than a terabyte), since that’s about how much many companies now have stored in their datacenters. 

Listening to IDC and EMC, one might think we’re in the Exabyte Era (1,000x larger than a petabyte).  They calculate the sum of all digital data on the planet to be in the hundreds of exabytes.

Cisco seems to think that it’s the Zettabyte Era (1,000x larger than an exabyte), based on the volume of worldwide IP traffic by 2013 – over half of which will be video.

To each his own. Any way you slice it, our world is filling up with data.

By the way, it would take 500 million two terabyte Barracuda LP drives to store a zettabyte of data.

Who can tell me what comes after a zettabyte? 

For extra credit, give me a reason to name an Era after it.

Code blue! Storage is an afterthought for healthcare

stethoscope1This report by SearchStorage reveals some unique dynamics in healthcare IT that are not healthy for the future of our collective digital healthcare records.  Technical decisions made primarily by non-technical doctors about software, with storage hardware diecisions made as an afterthought.

Healthcare IT folks, is this true where you work? 

This doesn’t sound good, not good at all.  Considering the incredible volumes of incredibly sensitive and important data these solutions will contain, storage needs a seat at the table up front as they are architected.

The saving grace could be the system integrators that are bridging the gap, making sure that the PACS software and the infrasctructure to support them will work well together over time.  Compliance demands are also helping to brace up this somewhat scary IT decision making process. 

Still, efficiency and cross-organization record compatibility could be compromised. 

Doctors, focus on your patients and empower your IT staff to keep your growing digital data happy and healthy.

SSD and deduplication: turbocharger and trash compactor

272499_datadomain_logoIn StorageMojo’s analysis of the EMC bid to take Data Domain from NetApp, Robin Harris quoted Chuck Hollis of EMC on why the deal makes sense:

From a storage perspective, the real action is at both ends of the storage media spectrum: making storage capacity go really fast (think enterprise flash drives) – and making storage capacity really cheap (think data deduplication, spin down, etc.).

SSD and deduplication exemplify all that’s valuable in storage these days. IT has to do more with less;  SSD both accomplish this, but in entirely different ways. 

SSD is all about leverage.  A little flash turbocharges a much larger disk-based storage investment.

SSD overcomes the long-standing imbalance between capacity growth and I/O speed on disk drives. Capacity has grown a million-fold over a few decades.  I/O speed: not so much.   The rise of SSD is a repeat of what happened when linear-access tape was replaced by random-access disk as King of the Storage Media a couple of decades back.    

Deduplication has emerged as the most efficient and implementable data compression advance in a decade.  It’s the trash compactor of data, but not just for trashy data; it’s a equal opportunity opportunity for companies to greatly reduce their data storage without throwing away data.  (IT hates to throw away data.)

It’s no surprise to see Data Domain in play.  And the SSD story has only just begun! Just wait till more mature, enterprise-ready SSD devices hit the market later this year.

SSD and Amara’s Law

amaraI worked for StorageTek at the turn of the millenium, during the Tape Wars.  EMC was saying “Tape is dead.” StorageTek claimed otherwise, and their steady tape business pretty much disproved it.  But everyone knew that disk was the future. The question was when. 

Fast forward ten years.  Tape is still not dead,  but its role in the industry has changed in unexpected ways. Content growth has transformed the storage media landscape.  There’s more to store for all media types, enabled largely by affordable, ubiquitous disk.

SSD is now talked about as the future of storage.  But when is that future and what will it look like?

Amara’s Law states that “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.”  SSD, like disk storage before it, will follow Roy Amara’s law to the letter.

SSD is going to transform storage device technology far beyond simply swapping out disk drives for solid state devices at the top of the storage media chain.  SSD changes the relationship between processors, memory and storage.  It will redefine the disk drive and it’s role and expand the market for storage.

Eventually.

Meanwhile, disk drives continue to drive storage solutions more than any other storage medium.  SSDs are gradually approaching prime time.  It’s hard, slow work that involves incremental product improvement, standards development and industry coordination and cooperation.  It also will include a few steps backward in between the bigger steps forward. 

Give SSD time to fulfill its destiny.

 Photo courtesy of boingboing.net

How much power does a terabyte consume?

It depends.

In 1980, it was 4.5 megawatts from 200,000 drives. Today with a drive like the new Seagate Barracuda LP drive, it’s 3.0 watts from one drive.  Even less per terabyte with a 2 TB version of the Barracuda LP.

That’s a million-fold reduction in power consumption over 30 years. Imagine the auto industry making that kind of progress with gas mileage!

Despite this, storage power is a growing challenge for the planet.  That’s because data is growing as fast or faster than storage power consumption in decreasing.

Expect continued innovation from storage device makers and system manufacturers to continue to increase the efficiency of storage.

IT’s carbon footprint saves future carbon footsteps

mckinsey-footprint

McKinsey Quarterly estimates IT’s carbon footprint at 1% of all carbon produced in 2002, growing to 3% in 2020.  Bad news, right?

They also predict that in that same time period, IT enables a 15% reduction in carbon generation through increased telecommuting and improving energy productivity.  Storage plays a key role in creating an ever-more efficient home for business and personal content.

There’s more than one way to view technology’s effect on the environment.  It’s not a zero-sum game of simply counting tons of carbon used by IT and storage.  

Is it worth generating 1.5 metric gigatons of carbon to help abate five times as much over the next decade?  Yes, I think so. 

Can we do even more (less) with our IT carbon spend?

Networks and storage: which is the chicken and which is the egg?

Source: guardian.co.uk

Source: guardian.co.uk

Networks drive storage growth.  The fatter the pipes, the bigger the content users can create and consume – from streamed HD movies to 240 TB of data moon imagery data.

No, storage drives network growth.  As Stacy at GigaOm points out, that 240 TB of data has incented Nirvanix to invest in gigabit per second network connections to its data centers.  Those HD movies were surely part of the business case for ‘last mile’ network investments by the major carriers.

Which is the chicken and which is the egg?  What do you think? 

What is clear is that the two technologies rely on each other to grow. Cisco/IBM/Sun/EMC and others are in the news these days largely due to how this inseparable tie will play out in the market.

The storage industry is fortunate to have ever faster and smarter networks around to push it forward. And network companies should be grateful for ever larger vats of storage that create a hunger that only they can satisfy.